Hey beauties!
I recently received a press released from Collection 2000 regarding their 25th birthday. I was really surprised because I’d always sort of assumed that Collection 2000 had been founded in, well, the year 2000! So I was shocked to learn the brand is actually older then I am! Anyway, in honour of its birthday they have decided it’s time for a makeover and they’ve announced an exciting rebrand. They will now be known simply as ’Collection’.
Okay, so it’s maybe not the most exciting rebrand in the world but I like it. I’m sure that back in the 80s Collection 2000 was a really forward thinking name but it’s obviously a bit out of date now. The brand itself has really established itself in recent years as a favourite on the high street. They pride themselves on producing fun, fashionable, on-trend and most of all affordable makeup. The brand are hoping to take their values to another level by bringing the brightest and most wearable colours in vibrant new packaging. They’re promising new products and re-launcing their website (check out their current website here) so keep your eyes peeled! I’m really keen to see what’s in store as they’ve become a high street brand that I love. I just hope that their rebrand doesn’t mean their prices increase because they offer some amazing products that really rival some higher end brands while only costing a fraction of the price. Their Lasting Perfection Concealer is a prime example. The bloggersphere has gone wild for this amazing concealer that I personally use everyday!
What are your favourite Collection products?
